Valentine's Day cards

What to write in a valentine's day card

How to write a Valentine's Day card that sounds like you, not a candy heart. Heartfelt, funny, and low-pressure examples for partners, crushes, friends, and kids.

The hardest part of a Valentine's card is that the form has been doing the talking for a century, so we reach for be mine and call it done. The card that actually lands does the opposite of a candy heart: it says one true, specific thing about this person and this year. You do not need a poem. You need a sentence only the two of you would understand.

How to write it

Skip the borrowed romance. Name a real moment from the past year, say the thing you feel but rarely put into words, and keep it short enough that every word counts.

Examples

Real examples of valentine's day cards by relationship. Use them as a jumping-off point — the best card is the one with at least one specific detail only you would mention.

For a partner
Ten years in and you still text me when you see a dog that looks like it has a job. I do not know what I did to deserve a person who pays that kind of attention, but I am keeping you. Happy Valentine's Day.
For a spouse
I would marry you again on a Tuesday with no notice. Thank you for the ordinary days, which turn out to be the whole point. I love you.
For a new crush
I am not going to write you a poem because we have known each other for three weeks and that would be unhinged. I will just say I think about you more than I planned to. Happy Valentine's Day.
For a kid
Happy Valentine's Day to the kid who hugs the hardest in the whole house. I am lucky I get to be your grown-up. Love you to the moon.

Etiquette